VIN ZFF21BUA8T0338000
The first production chassis of the Luce program identified as "Chassis 0". Created by Ferrari Tailor Made in collaboration with the Ferrari Design Studio, the car features a unique Madreperla Semi-Gloss exterior finish with iridescent reflections that shift from green to violet, paired with a Perla Le Mans metallic leather interior and Grigio Corvara accents. Additional bespoke details include dedicated wheels, custom brake calipers, and a Ferrari emblem set against an optical white background.
The unique Ferrari was auctioned by RM Sotheby's during Monterey Car Week for $40 million, setting a new world record for a new car sold at auction. All proceeds from the sale will benefit The Ferrari Foundation and its educational initiatives.
Mercedes-Maybach S 680 personalized by LeBron James was unveiled at Monterey Car Week as a unique Manufaktur Made to Measure project. Two nearly identical examples were built: one for LeBron James himself and a second vehicle created for collectors. Finished in exclusive light ivory paint with a blue “Stormy Weather” Nappa leather interior, the car features bespoke details inspired by James' personal story, including unique badges and custom engravings. Following its debut at Pebble Beach, the collector-specification example will be auctioned later in 2026, with proceeds benefiting the LeBron James Family Foundation.
WheelsAge.org '2005–pr.