Forwarders

Rottne Blondin Prototype '1968

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  • Resolution: 903×591 @ 72×72 DPI 31.86×20.85cm
  • Filesize: 365.44 KB
  • Added by: Wheels&Tracks , 4 years ago
  • Picture status: Accepted

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Comments

4 years ago
Wheels&Tracks

Rottne’s founder, Börje Karlsson, taking the first Blondin prototype for a test drive.

4 years ago
Wheels&Tracks

Exactly who came upon the name Blondin is not really known. However, it is known that the machine didn’t have a name when it was transported to Elmia in 1968 for its premiere showing.

The competitors were at Elmia with their forwarders. One of these was Lars Bruun with his Bruunett (Brunette) which Ford sold at the time. Rottne’s newcomer was a direct challenger to the Bruunett and consequently the stage was set to call Rottne’s forwarder Blondin. The people, or public, decided on their choice of name and Rottne’s management accepted and were grateful.

Blondin is probably, of all the forestry machines made, the model most known even outside of the forestry industry. The model’s popularity naturally contributed to this, but also the extraordinary marketing. Who doesn’t remember the advertisements and the car sticker with the text “Do it in the forest with a Blondin”. At the time this was perceived as inventive and funny, whereas today the reaction would probably be distinctly less positive.

https://www.rottne.com/en/aktuellt/1968-2018-rottne-blondin-turns-50/

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